Communicating in Business

• Characteristics of effective communication
• Primary vs. secondary audiences
• The social communication model
• Verbal vs. nonverbal communication
• Ethical business communication, including use of artificial intelligence tools

Business Writing

• Methods used to create audience-focused writing
• Differentiate between positive, negative, and persuasive messages
• Methods used to improve clarity and conciseness
• Methods used to incorporate inclusivity and eliminate bias in writing
• Planning and revision in the writing process

Channels of Written Communication

• Distinguish between traditional and digital communication methods
• Types and characteristics of internal written communication
• Types and characteristics of external written communication 
• Selecting the appropriate communication channel

Using Research and Information Tools

• The research process
• Internal vs. external sources of information
• Primary vs. secondary research
• Tools used to find business information
• Evaluating sources and identifying biases
• CRAAP analysis
• Professional integrity in business writing

Visual Media

• Basic visual design principles
• Effective use and selection of images in business communication
• Legally sourcing images
• Effective use of data visualization
• The process of video production

Business Reports

• Types of informal reports
• Types of formal reports
• Informational vs. analytical reports
• Writing informal and formal reports

Public Speaking

• Developing an effective speech
• Effective use of body language and gestures
• Using vocal variety to keep your audience engaged
• Audience participation
• Responding to questions
• Overcoming fears and anxiety about public speaking

Presentations

• Characteristics of a good presentation
• The importance of the purpose, audience, and message of your presentation
• Common mistakes
• Create a presentation for a business meeting

Social Media

• Using social media as a marketing tool
• Using social media to interact with customers
• Using social media to share valuable information
• Using social media to recruit talent and showcase organizational culture

Written Messages in the Workplace

• Informative messages
• Messages that promote teamwork and collaboration
• Writing messages containing feedback
• Responding to feedback
• Maintaining professionalism when feeling frustrated

Collaboration In and Across Teams

• The value of teams
• Advantages and disadvantages of team dynamics
• Conflict in interpersonal communication
• Digital tools for communication and collaboration
• Workplace etiquette

Communication Challenges in Virtual Environments

• Benefits and challenges of communication in hybrid and remote workplaces
• Digital tools for virtual workplaces
• Cybersecurity and privacy in remote communication
• Strategies for building rapport and trust in a virtual setting
• Best practices for remote teams

Communication Challenges in Global Markets

• Advantages and challenges of diversity within organizations
• How cultural differences may influence communication in the workplace
• How sociodemographic differences may influence communication in the workplace 
• The difference between stereotypes, prejudice, and discrimination
• How bias may influence communication in the workplace

Career Development Essentials

• Identify career skills
• Recognize transferable skills
• Stages of career development
• Networking strategies
• Customizing a résumé and cover letter
• Interview preparation

Recruiting and Selecting New Workers

• Methods for finding qualified candidates
• Employment laws that guard against bias and discrimination in hiring
• Screening and interviewing candidates
• Selecting the best candidate
• Create a job offer