We recently celebrated our 10-year anniversary, which allowed us to look back and reflect on what we’ve accomplished and consider where we are now and where we want to be in the next 10 years. Lumen Learning was founded with the overarching goal of achieving better results for students by working closely with faculty. Over time, this goal hasn’t changed but we’ve grown and learned a lot as a company. To put it simply, we’ve evolved! Inspired by this evolution, we found this to be the right time to update our brand so it reflects who Lumen is today and who we’re growing into.
Inspired by the Lumen name, the new brand identity demonstrates the powerful and unique connections Lumen enables educators to make with their students to inspire learning and achieve individual goals.
The Lumen light wave, captured in both the logo and through a gradient design system, is the foundation of our new graphic language. Based on the visible light spectrum, it features solid wavelengths that intersect to create “points of connection.” These points represent the connection between educators and their students throughout their educational journey and the speed of learning that Lumen makes possible.
This concept of connected brilliance will be featured in our new brand guidelines for brand identity, look and feel as well as tone and messaging.
“While we are thrilled to launch Lumen’s refreshed brand, our core mission is not changing,” said David Wiley, Ph.D., cofounder and Chief Academic Officer of Lumen Learning. “We will always believe that every student – regardless of income, race, or any other characteristic – should be cared for and empowered to learn. And we will continue designing technology that puts people first and fosters the relationships that inspire learning.”
We’re excited to share our new brand with you and look forward to connecting.
